Two perspectives
Different backgrounds but complementary experience so we can challenge each other's thinking.
Hope + Sabina
Senior marketing leadership. Without the full time hire.
We're Hope and Sabina. Two senior marketers who work with ambitious businesses when they need more from marketing, but aren't ready to hire an inhouse team.
We work with you to figure out what marketing should actually be doing - then we build the strategy and get the work done.
You get us. We are your team.
The businesses we work with don't need a team of account managers, strategists, designers and specialists.
They need an experienced leader who understands the business, knows what good marketing looks like and can actually get things moving.
We work as an extension of your leadership team, bringing senior marketing thinking and hands on delivery without the cost or commitment of hiring a full time senior marketer.
Senior from day one
Senior leadership without the full time price tag.
As involved as you need us to be
Fully embedded with your team, email, Slack and all, or working alongside you as a more external senior partner. You decide.
Flexible
We fit around what your business actually needs and when you need it.
Hope
11+ years in marketing across real estate, construction, challenger brands and charities. Good at finding the story, sharpening the proposition and turning it into something people actually understand.
Sabina
16+ years in marketing across B2B and B2C, including tech, insurance and financial services. Good at turning strategy into marketing that gets seen, gets people interested and ultimately drives growth.
We're not a big agency and there isn't a big team behind us. We're the people you work with and speak to day to day.
What we do
1 / 4
1 — FOUNDATIONS
Build your marketing foundations
We understand your business and commercial goals and ensure your positioning and marketing strategy are aligned for growth.
2 — REACH
Deliver your marketing strategy
We engage your target clients through a mix of content, LinkedIn, thought leadership, SEO, paid media, email and demand generation.
3 — REVENUE
Impact your bottom line
We help sales tell the stories that turn leads into revenue with sales materials, pitch decks, tenders and proposals, case studies and customer proof.
4 — DELIVERY
Get it all moving
We take the strategy and deliver it, working alongside your existing team or filling the gaps where you don't have one.
From crafting compelling content to executing dynamic digital campaigns, we focus on driving real results that elevate your brand and connect with your audience.
Instead of offering packages, we tailor our support to what you actually need.
Talk to usBid and tender support
Got a big bid coming up?
We help businesses respond to RFPs and complex tenders with stronger positioning, sharper responses and better evidence.
From proposals and informal RFPs to complex public sector tenders, we work with you to strengthen your offer and articulate a winning proposition.
We also build searchable bid libraries so you're not starting from scratch every time.
Explore our bid and tender supportWhat it looks like in practice
01 Clekt
B2B data and AI consultancy, specialising in Snowflake.
Stepping into the marketing team
When Clekt's Head of Marketing went on maternity leave, we stepped in and became a fully integrated part of the team.
What we are doing
- Thought leadership
- Podcasts
- Events
- Go to market
- Website
The role: Senior marketing support, fully embedded in the business
Yardi and AI consultancy helping real estate and investment businesses get more from their technology.
Bringing clarity to marketing on a lean budget
5th Street had the expertise, but needed clearer positioning and a more consistent approach to marketing. We helped define the proposition and put the strategy, messaging and activity in place to support growth.
What we are doing
- Positioning
- Messaging
- Website
- Sales materials
- Events
The role: Strategy and hands on marketing support
Read the story
03 Waggel
Pet insurance provider helping owners access better cover for their pets.
Finding a new route to growth
We helped Waggel explore a new B2B opportunity, developing and testing a marketing strategy across paid media, PR, events and targeted campaigns.
What we did
- Strategy
- Paid media
- PR
- Events
- Campaigns
- Brand tracking
The role: Strategic thinking and hands on delivery
Read the story
04 EDAROTH
Affordable housing developer disrupting the traditional house-building market.
Securing a framework place as a new entrant to the market
EDAROTH needed to secure their spot on a crucial national framework. We helped them unlock a major pipeline of work by crafting a winning bid aligned perfectly to the framework's objectives.
What we did
- Strategy
- Solution development
- Answer planning
- Bid management
- Writing and review
- Graphic design
We come as a pair
You get both Hope's and Sabina's perspective, plus the benefit of two people thinking about your marketing rather than one person trying to do everything.
We're also able to cover each other, bring different strengths to different problems and give you more breadth without building a big team around you.
We're a small but mighty team.
The nice things people say about us
"Working with Hope at Moeder has given us clarity, direction and a level of brand consistency we didn't have before. The value proposition work aligned our whole team, and the sales materials they developed have genuinely elevated how we show up to clients. Hope has been proactive, collaborative and an essential extension of our team - and we're excited to build on the strong foundation we've created as we move into year two."
Matt Burnham Managing Director, 5th Street "I appointed Moeder as part of my maternity cover plans following a shortlisting process. What initially appealed to me was their distinct knowledge across a broad range of marketing disciplines and flexibility to ensure a streamlined approach whilst I'm on leave. As the Head of Marketing within the tech, data and AI space finding the right cover was essential for the continued success of the business. However, as part of the handover process, I have also found Moeder to be extremely diligent and considerate in their approach towards knowledge transfer and I'm able to go on leave confidently, trusting that the marketing strategy is being left in a good pair of hands whilst I'm away."
Claire Dickinson Head of Marketing, Clekt "Sabina played a key role in driving our marketing efforts at Waggel. She developed a marketing strategy for a complex product category, focusing on our B2B audience. From helping us secure investor funding for testing new ideas to managing multi-channel lead-gen campaigns, Sabina brought energy and creativity."
Andrew Leal CEO, Waggel We're probably a good fit if...
- 01
You don't need a full time senior hire.
- 02
Your marketing has become a bit disconnected.
- 03
You're trying to 'do marketing' alongside your day job.
- 04
You have someone junior or mid level who needs senior support.
- 05
You're growing and need someone to bring some direction.
- 06
You have a specific challenge that needs senior marketing thinking.
- 07
You want someone who will actually roll their sleeves up and do the work.
What we're thinking about
A few things we've learnt, noticed and have opinions on from working in marketing.
Think you need more from marketing?
Tell us what's going on.
You don't need a polished brief. Tell us what's not working, what you're trying to achieve or where you're stuck. We'll tell you whether we think we can help.